The INHERIT Training Course

The INHERIT Course is a 2-credit (50-hour) continuing vocational training course in the cross-fields of experiential tourism product development and digital marketing, heritage interpretation and digital storytelling. The structure of the course includes six modules, or 12 units, each of which combines in-class learning and hands-on field work.

Module 1. Analysis of the resources of the territory

• Unit 1. Natural resource
• Unit 2. Cultural resources

Module 2. Assessment and preliminary selection of territorial resources

• Unit 1. Criteria for analysis and selection of resources
• Unit 2. Rural tourism sustainability: economic, social, cultural, environmental criteria

Module 3. Identification and analysis of territorial services associated with tourism

• Unit 1. Basic services in the tourism value chain
• Unit 2. Specific services that bring added value

Module 4. Analysis of customer profiles for a tourism offer

• Unit 1. What makes a customer profile
• Unit 2. Approaches and tools for customer analysis

Module 5. Training in the structure of guided and interpretation activities (storytelling)

• Unit 1. Guiding
• Unit 2. Heritage interpretation and storytelling

Module 6. Tourism product development

• Unit 1. Product design
• Unit 2. Product branding and marketing

Visit the INHERIT e-learning platform to engage with the course. 

Downloadable resources

INHERIT Syllabus:

English, Bulgarian, Catalan, Greek, Slovak, and Spanish

INHERIT Modules:

English, Bulgarian, Catalan, Greek, Slovak, and Spanish

INHERIT Trainer's Toolkit:

English, Bulgarian, Catalan, Greek, Slovak, and Spanish